An economist by training, I spent the first six years of my career in marketing. For the next 20 years I held senior positions in public relations consultancy.

I have worked across most business areas for both large and small companies. However, my main experience covers electronics, engineering, food and textiles. Activities for clients include press and public relations, market research, new product development, direct mail, advertising and sales promotion.

Within the area of PR, I have developed and implemented fully costed programmes and worked on product PR, corporate PR, employee relations, crisis PR and acquisitions.